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what are called Functional Foods ,natural pharmaceuticals,
bioactive chemical compounds that have health promoting, disease preventing
or medicinal properties.
All therapeutic areas such as anti arthritic, pain killers, cold and cough,
sleeping disorders, digestion, prevention of certain cancers, osteoporosis,
blood pressure, cholesterol, depression and diabetes have been covered by nutraceuticals
Scope for Minerals, nutrients & vitamins such
as Essential minerals and nutrients for liquid meal substitutes, energy
boosting shakes, sports beverages and fortified foods will provide the
strongest growth opportunities based on consumer preferences to obtain
nutritional requirements through normal dietary practices. Expanding
applications in fortified and specialty foods and beverages will also drive
up global demand for bulk vitamins, especially antioxidants with
proven or widely accepted health benefits.
Herbal extracts & functional food additives
such as Compounds indicated for cholesterol and blood pressure reduction
(garlic), enhanced physical and mental stimulation (gingko biloba and
ginseng), immune system stimulation (echinacea and goldenseal), depression
(St. Johnís Wort) and benign prostate problems (saw palmetto) have all good
China, Brazil, India, Pakistan and Taiwan are the leading countries where
there is intense trade & Developments are taking place. USA happens to be
the biggest market for these products apart from other developed nations.
These products are still not allowed to make
therapeutic claims and will have to establish their efficacy and safety like
any other health care product. While safety considerations may be
easy to establish , the efficacy part will need multiphase and multi
location clinical trials.
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